.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness company has actually onboarded Indian cricketer KL Rahul as a label emissary and a capitalist in the company, it shared with ETRetail.Without disclosing the particular amount of concern the cricketer has taken, the company mentioned it is actually a significant and tactical investment.This partnership aims to leverage KL's great level of popularity, especially amongst youth as well as physical fitness enthusiasts, to increase Boldfit's dip low compertition markets and demographics all over India.Sharing regarding the brand's growth plannings, Pallav Bihani, owner as well as CEO of the firm mentioned, "Our experts are actually going all-in on expanding our activewear and shoes categories, which are actually set to redefine the health and fitness market. These sections are our future growth motors." Presently, fitness and also doing yoga accessories steer most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C company attained a revenue of Rs 73 crore. With tactical initiatives and this partnership, the label intends to reach a profits of Rs five hundred crore by FY26. Established in 2018, it presently provides over 1 crore consumers annually and targets to expand this range to 5 crore with this relationship. Also, it is actually boosting its own supply chain commercial infrastructure to guarantee swift distribution as well as steady product availability.Looking ahead, the D2C startup counts on a surge in on-line web traffic, social networking sites involvement, as well as greater purchases throughout our flagship groups.
Published On Aug 1, 2024 at 10:46 PM IST.
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